![]() "We had a one-month-old baby and I wanted to start working again so as not to feel like just a mother," she said in one of her first interviews in 2018.ĭescribing herself as "introverted", she now tops the Forbes list of Russia's richest women with an estimated net worth of $12.6 billion. In the e-commerce landscape, Wildberries stands out with its pink and purple logo and its clientele made up of 70 percent women, who often make purchases for the whole family.īut above all, it stands out for its founder and managing director Tatyana Bakalchuk.Ī former English-language teacher, the self-made woman and mother of four started the company while on maternity leave. it'll be attractive both for Europeans and Russian emigrants." "We offer both big international brands and Russian brands - like homemade mittens, felt boots. That variety is Wildberries' competitive advantage, says Ivashchenko. They will be made either at collection points or at home, with the booth-system currently only available at 9,200 locations in the former Soviet Union.īut the products on offer will be the same - from mid-range clothing and kitchen accessories to sex toys, cosmetics and household goods. While delivery in Russia takes one or two days via a localised warehouse system, European deliveries will take about a week. France is among its main markets.'What's really practical is that you can order everything from one place - even coffee,' a client said AFP / Kirill KUDRYAVTSEV This company, whose mobile apps sell Chinese products at cut-rate prices, did not start from Russia, but it was founded in 2016 by Russian entrepreneur Ilya Shirokov. The international successes of JOOM are also noteworthy. While focusing mainly on China-to-Russia sales, market leader AliExpress Russia (a joint property of Alibaba, Mail.Ru Group, Megafon and sovereign fund RDIF) also provides Russian merchants with international sales opportunities. However, Ozon - which made a triumphant NASDAQ IPO in late 2020 - has no in-house logistic infrastructure outside Russia. Wildberries offers a rare example of a Russian online retailer selling outside Russian-speaking countries. While cross-border sales to Russia account for several billions of US dollars every year, Russian e-commerce majors have essentially focused on their domestic market so far.Īmong the exceptions is Ozon, whose products are popular among Russian-speaking communities in the USA, Israel and other countries. Wildberries has reported total sales of more than $6 billion in 2020 (up from $3.3 million in 2019, according to DataInsight). It also operates in Poland ( since January 2020), Slovakia ( since May 2020) and Israel ( since December 2020) In addition to Russia, its home market, Wildberries currently serves several countries of the former Soviet Union: Armenia, Belarus, Kazakhstan and Kyrgyzstan as well as Ukraine, where it launched operations this past September (via its Polish subsidiary). “In the near future, Wildberries is also planning to enter the markets of France, Italy and Spain,” said Vyacheslav Ivashchenko, Wildberries’ Director of Development. Germany is the company’s first country of operations in Western Europe, nearly one year after it announced its intention to launch in the region. ![]() The Russian company has organized a network of 40,000 collection points across the country. ![]()
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